by Heather Olsen, Healthy Eating Specialist

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Being an advocate for all things green and leafy is a new thing for me!  I was born and raised in Wisconsin, land of all things cheese, and grew up eating the Standard American Diet (or S.A.D.) as did all of my friends.  I subsisted on diet soda, candy, processed snack foods and desserts, fast food, dairy in all its forms, and meat at least twice a day.  Not surprisingly, I was overweight/obese my entire life.  I haven’t eaten land animals in over 12 years but I continued to eat cheese and small amounts of dairy.  In fact, when I removed the meat from my plate I replaced it with cheese!  I learned firsthand that vegetarian fare isn’t necessarily healthy.  

I have been with Whole Foods Market for 6 years now, and I am amazed at all I have learned about healthy eating.  When I started I was working as the cake decorator, my sweet tooth took over as I rode the roller coaster of sugar addiction tasting my way through the pastry case.  I rationalized: “how can I sell these cakes, cookies, pastries and breads to customers if I haven’t tried them?”  You may not be surprised to hear that I gained 30 pounds in 6 short months of eating this way.  When I moved to Jacksonville in 2008 to help open the store and joined the marketing team, I swapped cheesecake for fresh strawberries and I haven’t looked back since.  

I have been maintaining a 65+ pound weight loss for four years and counting, and I am happy at a “normal” weight without counting calories or stressing over every bite.  I went from a bona-fide couch potato that dreaded having to run laps in gym class to completing a couch-to-5K program in 2009.  I have so much more energy eating healthy that I have continued running – I finished 3 marathons and 6 half marathons to date – and I love how I feel.  

What worked for me was the concept of baby steps: I would take a healthy eating nugget that I learned at work and incorporate it into my life.  After a few days I felt a difference in my energy level, my quality of sleep, and my mood.  My skin became clearer, and my hair and nails became stronger.  These changes motivated me to keep it up and to try more and more positive habits.  The number one most important change I made to my way of eating was to enjoy fresh fruit instead of processed sweets, and learning how to make ice cream at home using bananas changed my life – really!  Here is a decadent, vegan, super easy recipe for Banana Nice Cream: http://wholefoodsmarket.com/recipe/banana-nice-cream, and a creamy-tart Raspberry Nice Cream: http://wholefoodsmarket.com/recipe/raspberry-nice-cream.  Get your blender motors revving!

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As the Healthy Eating Specialist for Whole Foods Market – Jacksonville, I am honored to play a role in changing the way my fellow Team Members and customers eat.  I truly believe that the way to a person’s heart is through their stomach (sharing tasty and satisfying food), and healthy plant-strong meals are the most direct path to a longer and more joyful life.  We have the power to increase our quality of life and our health through what we choose to put on our plate.  The more colorful the food, the better!  Remember that old saying, “eat the colors of the rainbow every day”?  Plants are where all the good stuff is – the micronutrients – vitamins, minerals, phytochemicals, and antioxidants.  In fact, Plant-Strong is one of the four pillars of healthy eating in Whole Foods Market’s healthy eating education program: Whole Foods, Plant-Strong, Healthy Fats, and Nutrient Dense.  

You can learn more about Health Starts Here, and of course enjoy healthy vegan recipes, by signing up for events at the store: cooking classes, supper clubs, store tours, 28-day challenges, individual consultations, and more!  Visit our online calendar of events at: http://wholefoodsmarket.com/events?store=6583 for details.

You have a lot to be proud of!  Take a moment to reflect on the positive changes you are experiencing as you choose to eat plant-strong, and pat yourself on the back for making healthier choices.  My hope is that this experience is the beginning of a new way of life for you.  Good nutrition is the foundation of your health, and it’s truly amazing what your body can do when you choose to enjoy whole, nutrient dense foods.  Keep up the great work, and I hope to see you at healthy eating events at Whole Foods Market!

About Heather Olsen

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Heather Olsen is the Healthy Eating & Green Mission Specialist for Whole Foods Market – Jacksonville, and is a Certified Holistic Health Coach.  

Heather facilitates cooking classes, store tours, recipe demonstrations, 28-day challenges, and presentations for groups of all ages, and in addition provides healthy eating consultations to individuals.   

Heather has worked for Whole Foods Market for 6 years and she enjoys educating others about the company’s Core Values, in particular healthy eating education and caring about our communities and environment.  


 
 

by Jolie Levene

SpringTime Renewal

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I love spring, it might be my favorite season. Spring means open windows, gardening, blossoming flowers and trees, and open-toed sandals. Spring is a time of renewal. What better way to renew yourself than to make a change in your eating habits that will literally change your life and the lives of so many animals. Take the No Meat March challenge!

Make the commitment to eliminate meat from your diet for one month, which is only four weeks, a mere 31 days. You can do it! You will be amazed at how much better you will feel removing meat from your diet. Check your cholesterol before and after the challenge and check the numbers for yourself. Not only will you be doing something good for your health, you will be doing good for the environment. Bringing meat to your dinner table takes an enormous amount of resources and has a huge carbon footprint.

While you're doing the challenge, you'll notice that you will be spending less money at the grocery store, and the garbage can in the kitchen won't smell! If you need meal ideas check this website for easy, satisfying meals that will make you wonder why you didn't do this sooner. You might even decide to become a vegetarian full-time.

If you're already vegetarian, try going vegan. I used to think I could never give up cheese, and then I did. It's been months since I've had cheese and I don't miss it. I'm having so much fun learning how to cook all sorts of vegan dishes, that I've never given a second thought to cheese. I've even had a rockin' pizza at home and also in an area restaurant that is 100% vegan and is AWESOME.

You can enjoy unbelievably good vegan desserts that are just as good as any other dessert you've had. I know because I have baked them. For example, I've made chocolate frosted brownies, sugar cookies, chocolate chip cookies and a 'cream cheese' frosted carrot cake. I have always had a sweet tooth and I would not be able to be vegan if this weren't true. Keep checking our website for the recipes on these scrumptious slices of deliciousness.

I've lived in Jacksonville my whole life, and I only recently started going to the Farmers Market on Beaver Street. It's now one of my favorite places to go. You can get massive amounts of fresh produce for cheap! I just picked up a bag the size of a pillow case full of spinach for only $4. Perfect for making green smoothies, and also cooking. You'd end up spending $40 for the same amount of spinach at the neighborhood grocery store.

We are here to support you through this challenge and we applaud you for taking the first step!